Display shelf construction



P 1933. s. GOLDMAN DISPLAY SHELF CONSTRUCTION Filed May 26, 1931 [nvcnlor 15a muel Goldman Patented Sept. 26, 1933 DISPLAY SHELF CONSTRUCTION Samuel Goldman, St. Clair, 111.

Application May 26, 1931. Serial No. 540,165

1 Claim. (01. 40-16) As the title implies, this invention relates to certain structural improvements in store shelf construction such as are employed in grocery stores and the like for conveniently storing and displaying various products and merchandise.

One of the objects of the present invention is to provide in a store shelf construction, a unique cash tag holder and means for releasably' and adjustably supporting the holders on the individual shelves.

The invention contemplates the provision of a plurality of duplicate holders, each holder being constructed of sheet metal or any suitable material which is fashioned to provide a vertical card receptacle and a suitably shaped attaching hook, the hanger tag of the hook being designed for removable and adjustable reception ina keeper slot formed on the outer edge of the adjacent shelf. V v

In the accompanying drawing forming a part of this application and in which like corresponding parts are designated by similar reference numerals. I

Figure l is a vertical sectional view of the entire assembly illustrating the manner in which the tag holders are secured to the shelves.

Figure 2 is a fragmentary plan view of the outer edge construction of one of the shelvesshowing the card holder associated therewith.

Figure 3 is a section on the line 4-4 of Figure 2. The shelf structure is of usual cabinet type and embodies a vertical backing board 5, suit' able longitudinally spaced vertical partitioning members 6, a topping board having an over- -hanging edge '7 and a multiplicity of vertically spaced horizontal article supporting shelves 8.

Otherwise stated, the shelves are of stepped proportion and systemmatically graduated so that the front of the cabinet, as a unit, appears to slant upwardly and rearwardly from the position of the observer.

A peculiar and desirable feature of each shelf is that it is provided on its outer edge with a strip of molding luwhich molding is preferably substantially semi-circular in cross section. The fastenings or nails 11 utilized for securing the molding to the edge of the shelf are surrounded by spacing washers 12 so as to define longitudinal I keeper'slots 13 between the molding and edge gm of the shelf. This slot arrangement is desirable in that it serves to accommodate the especially designed price markers each of which includes a sheet metal holder 14. The holder is fashioned with a vertical receptacle 15 to accommodate the price tag or card 16.

In addition, it is provided with an attaching hook embodying a curved portion 17 conforming to the adjacent surface of the molding or bead, and a straight tongue ortang 18 which fits snugly but slidably in the keeper slot 13 as represented in Figures 2 and 3.

I call attention to the numeral 19 which designates a sort of a crotch existing between the curvate face of the part 1'7 and the upper edge of the tang, this. serving to provide a clearance space to enable the storekeeperto easily catch hold of the card for removing and replacing.

, The numeral 20 in Figure 1 designates an electric bulb mounted on the outer edge of the overhanging part 7 of the top and underlying an outwardly projecting longitudinally elongated shield 21. This shield has its outer edgecurved as at 22 and its underside constructed to function as a reflector for projecting or casting the light beams in the approximate manner disclosed in Figure 1.

This provides a practical flood light which cooperates with the slanting shelf assembly to allow the light to be cast on the goods in the various shelves from top to bottom and also facilitates illuminated inspection of the price tags.

In accordance with the inventive conception it will be observed that by considering Figure 1 that the topping board of the shelving cabinet is of a width equal to or slightly greater than the lowermost and widest shelf. Moreoventhe reflector plate 21 in addition to extending the full length of the top of the cabinet projects outwardly beyond the board 7 so as to properly concentrate and confine the'light beam to produce the desired full flood illumination of shelves, goods and price tags.

It is evident therefore, that the lighting facilities for this specific cabinet construction are dependent for successful operation upon the graduated formation of the shelves. Moreover, there is continuity of function between the graduated shelves and lighting facilities because of the fact that the price tag holders occupy stepped posi 10p tions from top to bottom of the assembly to avoid undue shadows and natural light as well as under artificial lighting. This arrangement therefore enhances the advertising value of the complete structure for both day and night usage.

It is thought that the description taken in connection with the drawing will enable a clear understanding of the invention to be had. Therefore, a more lengthy description is thought unnecessary.

While the preferred embodiment of the invention has been shown anddescribed, it is to be understood that minor changes coming within the field of invention claimed may be resorted to if desired.

I claim:

In a structure of the class described, a shelf, an

edging bead, spaced fastening elements securing 1 

